Commerce Research Library: Company &amp; Industry Research: Market Research

Library resources for market research

Bloomberg Terminal This link opens in a new window
Bloomberg Intelligence (Function BI) provides much data that is useful for market research on particular industries, including market share, economic conditions in a particular market such as GDP and consumer confidence, and demographics such as home ownership. This is data that can drive industry performance. Bloomberg provides data on relatively broad industrial groups and so may not be useful for someone doing research on a small niche market.
EBSCOhost This link opens in a new window
Business Source Complete includes journal content in all disciplines of business, financial data, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses.
EIU Viewpoint This link opens in a new window
Economist Intelligence Unit (EIU) has a data tool that looks up market indicators and forecasts for over 60 countries. Researchers can also find reports in EIU that provide information on economic and political conditions in countries that impact market performance. EIU provides data and reports for market research on individual industries but only covers industries within 7 industrial groups.
Lexis+ This link opens in a new window
From the main Lexis page use the product switcher to jump to Nexis and select Market Insight. Market Insight provides reports from BMI, MarketLine, and D&B that furnish both data and analysis related to industrial production, market share, industry sales, GDP, inflation, and consumer confidence for specific markets.
CourtLink A detailed collection of federal and state court dockets and documents, including relevant briefs, pleadings, and motions.
Nexis Diligence Diligence enables you to conduct thorough due diligence on companies and individuals, going beyond credit scores and watch lists to develop a comprehensive due diligence report utilizing global news sources, sanction lists, company information, legal history, and public records.
Nexis Dossier Take advantage of a broad collection of company financials, industry analysis, hard-to-find contact data and more—from a single interface.
Nexis Gain unique insights from over 40,000 sources, including trusted up-to-date and archived news, company profiles, public records, industry information and social media content – all in one place.
OECD iLibrary This link opens in a new window
The OECD Library provides comprehensive data on economic conditions in OECD and selected non-OECD countries, including data on demographics and consumer confidence as well as industry data and reports.
Statista This link opens in a new window
For personalized access, request an account. Statista pulls stats from multiple sources to quickly get a rundown on an industry or topic. Sources include market reports, trade publications, scientific journals, and government databases. Find downloadable charts and reports.
Statistical Abstract of the U.S. This link opens in a new window
Statistical Abstracts provides a wealth of data on American industry, the U.S population, and the U.S. economy. Most of this data is drawn from the U.S. Census Bureau and the Bureau of Labor Statistics. Often the data is easier to find and in a simpler to use format than would be the case if the researcher were to attempt to retrieve the data directly from the Census Bureau and BLS websites. Because the underlying source for most of the data in Statistical Abstracts is the U.S. Government which does not provide data on private entities for privacy reasons, this publication is not useful for doing research on individual companies.

U.S. Government and open access sources

U.S. Census Business Builder
The Census Business Builder (CBB) pulls together Census Bureau statistics on industry, economics, and demographics, all of which are needed for doing market research. There are two versions of this tool, one for small business and one for business analysts. The latter version is particularly useful for analysts who are studying business conditions in a particular region or area that can be as small as a census tract. It provides essential demographic data for market analysis, breaking down an area’s population by age, ethnicity, education level, income level, employment, disability, and home and car ownership. There is composite data for businesses, including gross sales, number of employees and spending on payrolls. The number of business establishments and employees in a region is also broken down by industrial sector. Because the Census requires anonymity with respect to respondents, there is no market share information or data for individual businesses.

Bureau of Labor Statistics
BLS provides industry reports on over 100 industries, organized by NAICS code or industry name. These reports focus on employment, labor, and trends. BLS also provides economic data, including both the consumer and producer price index.

International Market & Competitive Intelligence
An open access journal that explains methods and recommends tools for gathering market intelligence. While this resource will not provide actual research on markets, it will assist users in performing their own research using library databases such as Bloomberg and EIU.

Company & Industry Research

Introduction to Market Research

Library resources for market research

U.S. Government and open access sources

Books on Market Research

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