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Company & Industry Research

Getting Started with Industry Research

It can be helpful to have an industry classification code like the ones below to get started, but most database work with keywords to help you find the right industry and classification code.

North American Industry Classification System (NAICS)  6-digit standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. It is gradually replacing SIC.

Standard Industrial Classification (SIC)  4-digit classification system developed in the 1930s by the U.S. Central Statistical Board.  It has not been revised since 1987, but many sources such still apply it.

Best Bets Industry Research

Visit our Market Research guide if you are looking for tips that emphasize using these resources for data and information on market demographics and consumer behavior.

Other Industry Resources

Government Websites

Economic Census
Provides very detailed statistics about individual industries, which can be viewed by state; updated every 5 years.

Annual Survey of Manufacturing
The Annual Survey of Manufactures (ASM) provides sample estimates of statistics for all manufacturing establishments with one or more paid employee.

Current Industrial Reports
Provides monthly, quarterly, and annual measures of industrial activity, including data on production and shipments of selected products.

BEA’s Industry Economic Accounts
Detailed statistics on industries, updated more often than Economic Census data, but often without as much geographic detail.

Bureau of Labor Statistics
Industry reports on over 100 industries, organized by NAICS code or industry name, focusing on employment, labor, and trends.

Top Industry Report Databases

Training Webinars

Company Research: Industry Analysis 101

Introducing EIU Viewpoint

Industry Research on LexisNexis

D&B Hoovers: Company & Industry Intelligence

Company & Industry Research on the Bloomberg Terminal